MISSION
IM THEIR SYMBOL. YOU ARE THEIR VOICE.Imposter is an animal friendly initiative with one mission: to save animals by harnessing the power of enterprise. When you see the IM symbol, trust in two things:
- That no animal life was taken for the product to exist.
- That animals received a royalty share from each Imposter-branded product.
We believe that animals deserve a share of all products they have inspired. The natural world cannot hold a trademark on the beauty & miracles that we see every day: patterns, textures, colors, or above all: the beauty of animals. Many companies copy and showcase the most beautiful of nature’s inventions, often taking everything including breath and life. Animals cannot hold a trademark on products that have copied them or exploited a person’s love for them, but we can on their behalf. Introducing the universal symbol for animal friendly products & the virtuous circle that gives animals a royalty share of all products they have inspired.